Ruthless & Toothless

The children’s brand Ruthless & Toothless was created over two years, creating a vast archive of over 400 designs and looks combined with the ideas of licensing and global sales. The artist learned how to draw digitally in 2008 and how to use photoshop. The transformation from hard rock ‘n roll tattoo design to mirror friendly children’s dreams started to take place and fans all over the world engaged.

As the brand grew the digital space grew longer and over a decade the brand evolved with many redesigns and new communication messages. This case study shows the latest mobile devices UI/UX design as well as the endless hours of brand work.